The Best Email Marketing Tool for Small Business Owners in 2025

According to Forbes, email marketing delivers an average return of $36 for every dollar spent. This 36X ROI is no secret to the marketing industry, this is why over 50% of businesses send emails 2-4 times per month.

But what I find even more powerful is that 88% of people check their email every day and people are 3 times more likely to make purchases from email marketing than social media.

There’s no doubt that email marketing is a powerful tool for small businesses, but finding a platform that meets your needs without breaking the bank can be a challenge. As a coach, I’m often asked “What do you recommend for email marketing?” and since 2019, my answer has remained the same. 

Flodesk, is a sleek, intuitive email marketing tool designed specifically for entrepreneurs and small businesses. Its combination of stunning email designs, user-friendly interface, robust features, and a single flat-rate pricing model makes it a top contender among email marketing platforms. 

In this post, we’ll explore why Flodesk stands out to me as the best option for small business owners looking to grow their audience and nurture relationships through email.

Simple, Flat-Rate Pricing; No Surprises

One of Flodesk’s truly unique features is its flat-rate pricing—for unlimited emails and subscribers. Yes, you heard me right. Unlike other email marketing platforms that increase costs as your subscriber count grows, Flodesk offers a flat rate pricing model that’s ideal for small business owners. Whether you have 500 subscribers or 50,000, you pay the same rate, allowing you to scale without worrying about being penalized for growing your list.

For comparison, many platforms offer lower pricing up to a certain number of subscribers and then hike the price up as you grow. It’s not uncommon for small businesses to pay upwards of $200-$300 per month for email marketing, based on list size alone. This tiered pricing model can deter small business owners from fully leveraging email marketing as a growth strategy. With Flodesk, however, growth doesn’t equal penalty fees and I love that for us.

Aesthetically Pleasing Emails Meet Intuitive Design

Flodesk is celebrated for its visually stunning email templates, but also- it’s just fun to use. As a small business owner, presenting your brand professionally is key, and Flodesk makes it easy with its drag-and-drop email builder and built in branding customizations. You don’t need any design skills or third-party design software to create exceptionally beautiful, on-brand emails. You can do so right inside the platform. 

What you’ll also find incredibly neat is the ability to create and share templates. Although Flodesk comes with built-in, gorgeous email and opt-in form templates, you can import and/or share your custom templates with other users with the click of a button.

Its templates are fully customizable, allowing you to use your brand colors, custom fonts, and graphics to craft emails that align with your visual identity. Unlike the restrictive designs found on other platforms, Flodesk provides complete creative freedom. With Flodesk you can integrate fun, personal touches like a cute Giphy or embed a YouTube video right into the email, ensuring that every message you send not only communicates valuable content but also reflects your brand in a polished, professional way.

The platform's clean, minimalist interface is also designed to make the entire process effortless, so even if you're new to email marketing, you'll be able to hit the ground running. Whether you're creating a simple newsletter or an automated workflow, Flodesk's intuitive design keeps everything so easy to navigate. It’s so simple that I’ve helped my students and clients get set up and sending emails- in just a few hours time.

Powerful Email Marketing Automation Without the Complexity

As a funnel builder, I’m constantly teaching my Facebook group members that email automation is a game changer. It allows you to nurture leads, onboard new customers, or send abandoned cart emails without having to manually manage each interaction. The power of automation is no joke! 

What I like about Flodesk’s automation workflows is that they are incredibly user-friendly. You can set up automated sequences that welcome new subscribers, send follow-ups based on user behavior, and more, ensuring that your emails reach the right people at the right time. 

This seamless customized experience is so important for building relationships with your audience. With Flodesk’s link action feature, subscribers can pop themselves into (or out of) a sequence with the click of a link.

Of course, many other email marketing platforms offer automation, but they often come with steep learning curves. And while complex automations are powerful, they can be overwhelming for beginners. Flodesk, by contrast, provides easy-to-implement automations that don’t require you to spend hours learning the system. It’s the perfect blend of simplicity and functionality.  

What About Advanced Features and Personalization?

Despite its simplicity, Flodesk doesn’t skimp on advanced features. You’ll find everything you need to grow your email list, engage your audience, and measure success. Some of the platform’s most notable features include:

• List segmentation: Flodesk makes it easy to segment your audience based on their preferences and behaviors, allowing you to deliver personalized content that resonates with different segments of your audience.
• Customizable forms: Grow your email list with Flodesk’s beautiful, on-brand sign-up forms and landing pages. You can even embed forms on your website or use them as standalone landing pages to capture leads.
• Deep personalization: From custom fields to personalized subject lines, Flodesk helps you speak directly to your audience with messages tailored to their interests, increasing engagement rates.
• Analytics and reporting: Track key performance metrics with ease. Flodesk provides visual reports that show you which emails are performing best, open rates, and click-through rates, giving you the insights you need to continually optimize your campaigns.

Ok, Let’s Talk About Integrations with Popular Apps

I work with a lot of small business owners who often rely on a variety of tools to manage their operations, and Flodesk makes it easy to integrate with many of them. Through its partnerships with Zapier, Shopify, and other popular apps, Flodesk connects seamlessly with your e-commerce store, website, or CRM, allowing you to sync your customer data and automate tasks.

For e-commerce businesses, the Shopify integration is especially valuable. You can use it to trigger automated emails based on customer behaviors, such as abandoned cart reminders or product recommendations, helping you recover lost sales and keep your customers engaged.

You’ll also find Grow by Mediavine, BookFunnel, and Interact as native integrations…and more integrations continue to be added. But you also have access to Flodesk’s API. If that sounds like gibberish to you, just know that API Keys make it easy for developers to build integrations and connect Flodesk with custom websites, online stores, third-party tools, forms, and apps.

Flodesk is A Great Fit for Creatives and Entrepreneurs

Flodesk was built with creative entrepreneurs in mind. Its focus on design and ease of use makes it particularly appealing to small businesses in visually driven industries like photography, design, and fashion. If your brand thrives on stunning visuals, Flodesk offers a platform where you can showcase your creativity while delivering high-impact emails.

In addition to its design capabilities, Flodesk offers resources to help you improve your email marketing strategy. Whether you’re looking to optimize your subject lines, learn how to build an effective email list, or create high-converting workflows, Flodesk provides educational resources to help you get the most out of your email marketing efforts through Flodesk University. It’s a free resource that will help you get up to speed on all things email marketing.

Enjoy Unlimited Growth Potential

Flodesk’s pricing model gives small businesses the freedom to grow without fear of escalating costs. You can have as many subscribers as you want and still pay the same low monthly fee. This is a huge advantage that I’ve not seen elsewhere in the marketplace considering the value of all that Flodesk has to offer.

By offering unlimited emails and subscribers, Flodesk encourages you to focus on growing your business without worrying about crossing subscriber thresholds that lead to higher fees. For entrepreneurs just starting out, this can be a major relief and allow you to focus on what really matters- nurturing relationships with your audience and driving conversions.

For small business owners like me, Flodesk is a dream come true. Its combination of stunning design, ease of use, powerful automations, and flat-rate pricing makes it the ideal tool for entrepreneurs looking to scale their email marketing efforts without breaking the bank. 

With Flodesk, you get all the features you need to build meaningful relationships with your audience, drive engagement, and grow your business—without worrying about increasing costs as your subscriber list grows.

Whether you’re a creative entrepreneur, a service provider, or an e-commerce business, Flodesk offers everything you need to succeed in email marketing. I say that it’s time to stop paying more for growing your list and start focusing on what truly matters: connecting with your customers and scaling your business. 

I Invite You to Try Flodesk for Free Today and Experience the Difference for Yourself! 

And that’s not it… if you’ve read this far, I have a treat for you- on top of all of the magical marketing fairy dust I’ve sprinkled on you about Flodesk in this post, I’m gifting you 50% off your first year of Flodesk with my special link https://flodesk.com/c/BRILLIANT 

So not only do you get your first 30 days free- if you decide to stay, you’ll have 50% off for the first year.

And yep- that can be 50% off the monthly plan or the annual plan.

I’m so sure you’ll absolutely fall in love with Flodesk, that I’ll also send you my welcome sequence email templates when you sign up using this link https://flodesk.com/c/BRILLIANT 

Just email my team at askrobyn@robynthebrilliant.com with the subject line: Welcome Templates and we got you!

Now how’s that for irresistible?

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